About the Guide
ICLEI has a long history working with local governments on climate change issues. Based on this experience, and from the feedback we continue to receive from municipalities, it has become clear that communication is an integral part of any municipal climate change strategy. Effective communication enables local governments to engage community stakeholders, build partnerships and solicit support, educate and raise awareness, motivate action, and inspire behavioural changes throughout the community. Although the concept of climate change communication is well documented in the academic literature, there are surprisingly few resources that discuss these issues in relation to municipal climate action and the options available to local governments.
Having the Climate Conversation: Strategies for Local Governments will assist municipal staff with the imperative task of communicating an understanding of climate change and what can be done to protect communities from the impacts of a changing climate. There is no one-size-fits-all approach to climate communication. Communicators need to identify their audiences, carefully develop their message, and deliver it using appropriate and effective communication tools and methods. This resource is meant to help local governments with the various aspects of communicating climate change, focusing on the WHY, WHO, WHAT, WHEN, and HOW municipal practitioners can best inform and educate stakeholders within the community.
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