{"id":61638,"date":"2025-01-28T19:37:51","date_gmt":"2025-01-29T00:37:51","guid":{"rendered":"https:\/\/icleicanada.org\/?post_type=project&#038;p=61638\/"},"modified":"2025-03-28T14:48:59","modified_gmt":"2025-03-28T18:48:59","slug":"manuel-de-communication-climatique","status":"publish","type":"project","link":"https:\/\/icleicanada.org\/fr\/project\/manuel-de-communication-climatique\/","title":{"rendered":"Manuel de communication climatique"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbPage Header\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; background_enable_image=\u00a0\u00bboff\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0|0px|false|false\u00a0\u00bb hover_transition_duration=\u00a0\u00bb2000ms\u00a0\u00bb hover_transition_delay=\u00a0\u00bb300ms\u00a0\u00bb hover_transition_speed_curve=\u00a0\u00bbease-in-out\u00a0\u00bb][et_pb_fullwidth_header title=\u00a0\u00bbManuel de communication climatique \u00a0\u00bb subhead=\u00a0\u00bbStrat\u00e9gies comportementales pour l\u2019action communautaire\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_overlay_color=\u00a0\u00bbrgba(20,15,15,0.6)\u00a0\u00bb admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; 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button_border_color_hover=\u00a0\u00bb#6eba01&Prime; button_border_radius_hover=\u00a0\u00bb0&Prime; button_letter_spacing_hover=\u00a0\u00bb2&Prime; button_bg_color_hover=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#464d77&Prime; button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#464D77&Prime; button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_radius__hover=\u00a0\u00bb0&Prime; button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb2&Prime; button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<p>Le <em>Manuel de communication climatique : strat\u00e9gies comportementales pour l\u2019action communautaire<\/em> fait partie de la Bo\u00eete \u00e0 outils pour la communication climatique d\u2019ICLEI Canada. Il s\u2019agit d\u2019un guide pratique \u00e0 l\u2019intention des professionnels municipaux et des dirigeants communautaires qui souhaitent utiliser les communications pour appuyer la mise en \u0153uvre d\u2019actions locales en faveur du climat. Il pr\u00e9sente des approches et des strat\u00e9gies r\u00e9alisables pour cr\u00e9er des campagnes de communication orient\u00e9es vers la pratique qui int\u00e8grent les connaissances de la science du comportement.<\/p>\n<ul>\n<li>La premi\u00e8re partie donne un aper\u00e7u de certains aspects de la communication climatique traditionnelle ainsi que de son \u00e9volution au cours des derni\u00e8res ann\u00e9es.<\/li>\n<li>Dans la deuxi\u00e8me partie, nous approfondissons les tendances en mati\u00e8re de communication climatique et expliquons comment mettre en place des messages orient\u00e9s vers l\u2019action.<\/li>\n<li>La troisi\u00e8me partie d\u00e9crit comment appliquer les strat\u00e9gies des sciences du comportement \u00e0 la communication climatique afin d\u2019inciter \u00e0 l\u2019action et de favoriser le changement.<\/li>\n<\/ul>\n<p>En adoptant les approches et les strat\u00e9gies d\u00e9crites dans ce manuel, vous pourrez acqu\u00e9rir les comp\u00e9tences n\u00e9cessaires pour formuler des messages efficaces, quels que soient vos interlocuteurs. Que vous \u00e9laboriez des communications destin\u00e9es au grand public ou que vous parliez des changements climatiques dans le cadre de votre travail quotidien, vous serez en mesure d\u2019inciter les gens \u00e0 passer \u00e0 l\u2019action.<\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<p><em><strong>Cette ressource est en cours de traduction et sera bient\u00f4t disponible en fran\u00e7ais !<\/strong><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime; background_color=\u00a0\u00bb#C9E9EB\u00a0\u00bb custom_margin=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px|60px|40px|60px|false|false\u00a0\u00bb max_width__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_cta title=\u00a0\u00bbLire les \u00e9tudes de cas compl\u00e9mentaires\u00a0\u00bb button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYxNTcxIn19@\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbEn savoir plus (Anglais)\u00a0\u00bb admin_label=\u00a0\u00bbFeature 01&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime; _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb button_text_color_hover=\u00a0\u00bb#6eba01&Prime; button_border_color_hover=\u00a0\u00bb#6eba01&Prime; button_border_radius_hover=\u00a0\u00bb0&Prime; button_letter_spacing_hover=\u00a0\u00bb2&Prime; button_bg_color_hover=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#464d77&Prime; button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#464D77&Prime; button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_radius__hover=\u00a0\u00bb0&Prime; button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb2&Prime; button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<p>Une s\u00e9rie d\u2019\u00e9tudes de cas a \u00e9t\u00e9 compil\u00e9e pour \u00e9toffer le <em>Manuel de communication climatique : strat\u00e9gies comportementales pour l\u2019action communautaire<\/em>. Chaque exemple montre comment une ou plusieurs des strat\u00e9gies de communication comportementale pr\u00e9sent\u00e9es dans la troisi\u00e8me partie du manuel peuvent \u00eatre appliqu\u00e9es dans le monde r\u00e9el.<\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<p><em><strong>Les \u00e9tudes de cas sont en cours de traduction et seront bient\u00f4t disponibles en fran\u00e7ais !<\/strong><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/icleicanada.org\/wp-content\/uploads\/2025\/01\/Case-stories-EN.png\u00a0\u00bb url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYxNTcxIn19@\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; _dynamic_attributes=\u00a0\u00bburl\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime; background_color=\u00a0\u00bb#f4f4f4&Prime;][et_pb_row column_structure=\u00a0\u00bb1_4,3_4&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/icleicanada.org\/wp-content\/uploads\/2025\/01\/ORCCA-CRACO-Logo-Colour.png\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/orcca-craco.ca\/fr\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<p><span style=\"font-weight: 400;\">Cette ressource a \u00e9t\u00e9 \u00e9labor\u00e9e dans le cadre de la <a href=\"https:\/\/icleicanada.org\/fr\/project\/communications-sur-le-climat\/\" target=\"_blank\" rel=\"noopener noreferrer\">bo\u00eete \u00e0 outils pour la communication climatique<\/a> par ICLEI Canada par l&rsquo;interm\u00e9diaire du<\/span><a href=\"https:\/\/orcca-craco.ca\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> Centre de ressources d\u2019adaptation climatique de l\u2019Ontario (CRACO)<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; une initiative pilote dirig\u00e9e par <\/span><a href=\"https:\/\/icleicanada.org\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ICLEI Canada<\/span><\/a><span style=\"font-weight: 400;\"> et appuy\u00e9e par le minist\u00e8re de l\u2019Environnement, de la Protection de la nature et des Parcs de l\u2019Ontario. Un soutien financier est \u00e9galement fourni par le gouvernement f\u00e9d\u00e9ral par l\u2019entremise d\u2019Environnement et Changement climatique Canada.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFAQ\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; background_color=\u00a0\u00bb#00646c\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime; header_font_size=\u00a0\u00bb36px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n<h2>D\u00e9couvrir des ressources semblables<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; width=\u00a0\u00bb70%\u00a0\u00bb max_width=\u00a0\u00bb1518px\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb%%230%%\u00a0\u00bb icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb104px\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; body_text_color=\u00a0\u00bb#00646c\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/icleicanada.org\/fr\/tools-and-resources\/\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: center;\">Outils et ressources<\/h3>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.4.0&Prime;][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb%%86%%\u00a0\u00bb icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb104px\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; body_text_color=\u00a0\u00bb#00646c\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/icleicanada.org\/fr\/climate-communications\/\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: center;\">Communications sur le climat<\/h3>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFooter\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; background_image=\u00a0\u00bbhttps:\/\/icleicanada.org\/wp-content\/uploads\/2022\/10\/Richmond-Office-scaled.jpeg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb86px||90px||false|false\u00a0\u00bb global_module=\u00a0\u00bb57010&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.25&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb3.25&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb50px|40px|50px|40px\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<h2>Nous joindre<\/h2>\n<p>[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb%%238%%\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb28px\u00a0\u00bb icon_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb admin_label=\u00a0\u00bbEmail\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; body_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb20%\u00a0\u00bb]iclei-canada@iclei.org[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb%%249%%\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb28px\u00a0\u00bb icon_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb admin_label=\u00a0\u00bbAddress\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb20%\u00a0\u00bb]<\/p>\n<p>Suite 204<br \/> 401 Richmond St. W<br \/> Toronto, ON<br \/> M5V 3A8<\/p>\n<p>[\/et_pb_blurb][et_pb_social_media_follow admin_label=\u00a0\u00bbFacebook\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|100%|100%|100%|100%\u00a0\u00bb link_shape=\u00a0\u00bbcircle\u00a0\u00bb][et_pb_social_media_follow_network social_network=\u00a0\u00bblinkedin\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/company\/iclei-canada\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; background_color=\u00a0\u00bb#00646C\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb bg_color=\u00a0\u00bb#007bb6&Prime; link_shape=\u00a0\u00bbcircle\u00a0\u00bb follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\u00a0\u00bbyoutube\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.youtube.com\/@iclei_canada\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; background_color=\u00a0\u00bb#00646C\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb link_shape=\u00a0\u00bbcircle\u00a0\u00bb follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]youtube[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\u00a0\u00bbyoutube\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.youtube.com\/@iclei_canada\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.0&Prime; background_color=\u00a0\u00bb#00646C\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb link_shape=\u00a0\u00bbcircle\u00a0\u00bb follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<p>Nous reconnaissons respectueusement que notre travail se fait sur l\u2019\u00eele de la Tortue qui, depuis des temps imm\u00e9moriaux, a \u00e9t\u00e9 et est toujours le milieu de vie de nombreux peuples divers, Premi\u00e8res Nations, Inuits et M\u00e9tis.<\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=\u00a0\u00bb3.0.87&Prime;][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb3.25&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb50px|40px|50px|40px\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.0&Prime;]<\/p>\n<h2>Nous joindre<\/h2>\n<p>[\/et_pb_text][et_pb_contact_form use_spam_service=\u00a0\u00bbon\u00a0\u00bb recaptcha_list=\u00a0\u00bbDefault|Default-0&Prime; recaptcha_min_score=\u00a0\u00bb0.9&Prime; email=\u00a0\u00bbiclei-canada@iclei.org\u00a0\u00bb success_message=\u00a0\u00bbMerci ! Votre message a \u00e9t\u00e9 envoy\u00e9. 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_builder_version=\"4.4.0\" box_shadow_style=\"preset1\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.4.0\"][et_pb_cta title=\"Climate Communications Playbook: Behavioural Strategies for Community Action \" button_url=\"https:\/\/icleicanada.org\/wp-content\/uploads\/2025\/01\/ICLEI-Canada-2025-Climate-Communications-Playbook-1126.pdf\" url_new_window=\"on\" button_text=\"Download\" admin_label=\"Feature 01\" module_id=\"Caledon\" _builder_version=\"4.4.0\" header_level=\"h1\" header_line_height=\"1.4em\" use_background_color=\"off\" text_orientation=\"left\" background_layout=\"light\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" animation_direction=\"bottom\" link_option_url_new_window=\"on\" header_font_size_tablet=\"\" header_font_size_phone=\"22px\" header_font_size_last_edited=\"on|tablet\" button_text_color_hover=\"#6eba01\" button_border_color_hover=\"#6eba01\" button_border_radius_hover=\"0\" button_letter_spacing_hover=\"2\" button_bg_color_hover=\"rgba(0,0,0,0)\" saved_tabs=\"all\" locked=\"off\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#464d77\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"on\" button_border_color__hover=\"#464D77\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"on\" button_border_radius__hover=\"0\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"2\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"on\" button_bg_color__hover=\"rgba(0,0,0,0)\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"]<p>The <em>Climate Communications Playbook:Behavioural strategies for community action<\/em> is part of ICLEI Canada\u2019s Climate Communications Toolkit. It is a practical primer for municipal practitioners, elected officials, and community leaders looking to use communications to support the implementation of local climate action. The playbook introduces actionable approaches and strategies for creating actionoriented communication campaigns that incorporate behavioural science insights.<\/p>\r\n<ul>\r\n<li>Part One provides an overview of certain aspects of traditional climate communications as well as ways in which climate communications have evolved in recent years.<\/li>\r\n<li>Part Two expands on climate communications trends and outlines how to get started with actionoriented climate communications.<\/li>\r\n<li>Part Three describes how to apply behavioural science strategies in climate communications to inspire action and drive change.<\/li>\r\n<\/ul>\r\n<p>By practicing the approaches and strategies outlined in this playbook, you can develop the skills needed to develop effective messaging no matter who you are talking to. Whether you are developing public-facing communications or talking about climate change in your day-to-day work, you will be equipped to inspire people to take action.<\/p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_4,1_4\" _builder_version=\"4.4.0\" background_color=\"#C9E9EB\" custom_margin=\"20px||20px||false|false\" custom_padding=\"40px|60px|40px|60px|false|false\" max_width__hover_enabled=\"on|desktop\"][et_pb_column type=\"3_4\" _builder_version=\"4.4.0\"][et_pb_cta title=\"Read the complementary case stories\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYxNTcxIn19@\" url_new_window=\"on\" button_text=\"Learn more\" admin_label=\"Feature 01\" _builder_version=\"4.4.0\" header_font=\"|600|||||||\" header_line_height=\"1.4em\" use_background_color=\"off\" text_orientation=\"left\" background_layout=\"light\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" animation_direction=\"bottom\" link_option_url_new_window=\"on\" hover_enabled=\"0\" header_font_size_tablet=\"24px\" header_font_size_phone=\"22px\" header_font_size_last_edited=\"on|phone\" button_text_color_hover=\"#6eba01\" button_border_color_hover=\"#6eba01\" button_border_radius_hover=\"0\" button_letter_spacing_hover=\"2\" button_bg_color_hover=\"rgba(0,0,0,0)\" saved_tabs=\"all\" locked=\"off\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#464d77\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"on\" button_border_color__hover=\"#464D77\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"on\" button_border_radius__hover=\"0\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"2\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"on\" button_bg_color__hover=\"rgba(0,0,0,0)\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\" _dynamic_attributes=\"button_url\"]<p>A series of case stories have been compiled to complement the <em>Climate Communications Playbook:Behavioural strategies for community action<\/em>. Each case story exemplifies how one or more of the behavioural communications strategies presented in Part Three of the playbook can be applied in the real world.\u00a0These case stories are meant to serve as a starting point for inspiration by offering practical examples that can be adapted to suit your climate communications needs and challenges.<\/p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.4.0\"][et_pb_image src=\"https:\/\/icleicanada.org\/wp-content\/uploads\/2025\/01\/Case-stories-EN.png\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYxNTcxIn19@\" url_new_window=\"on\" _builder_version=\"4.4.0\" hover_enabled=\"0\" box_shadow_style=\"preset1\" _dynamic_attributes=\"url\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.4.0\" background_color=\"#f4f4f4\"][et_pb_row column_structure=\"1_4,3_4\" _builder_version=\"4.4.0\"][et_pb_column type=\"1_4\" _builder_version=\"4.4.0\"][et_pb_image src=\"https:\/\/icleicanada.org\/wp-content\/uploads\/2025\/01\/ORCCA-CRACO-Logo-Colour.png\" url=\"https:\/\/orcca-craco.ca\/\" url_new_window=\"on\" _builder_version=\"4.4.0\" width=\"60%\" module_alignment=\"center\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.4.0\"][et_pb_text _builder_version=\"4.4.0\"]<p><span>This resource was developed as part of the <a href=\"https:\/\/icleicanada.org\/project\/climate-communications-toolkit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Climate Communications Toolkit<\/a> by<\/span><a href=\"https:\/\/icleicanada.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span> ICLEI Canada<\/span><\/a><span> through the<\/span><a href=\"https:\/\/orcca-craco.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span> Ontario Resource Centre for Climate Adaptation (ORCCA)<\/span><\/a><span>\u2014a pilot initiative led by ICLEI Canada and supported by the Ontario Ministry of the Environment, Conservation and Parks. Financial support is also provided by the Government of Canada through the federal Department of Environment and Climate Change Canada.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"FAQ\" _builder_version=\"4.4.0\" background_color=\"#00646c\" custom_padding=\"||||false|false\"][et_pb_row use_custom_gutter=\"on\" make_equal=\"on\" _builder_version=\"4.4.0\" width=\"90%\" max_width=\"1518px\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.0\"][et_pb_text _builder_version=\"4.4.0\" text_orientation=\"center\" background_layout=\"dark\"]<h1><b>Discover Similar Resources<\/b><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" make_equal=\"on\" _builder_version=\"4.4.0\" width=\"71%\" max_width=\"1518px\"][et_pb_column type=\"1_2\" _builder_version=\"4.4.0\"][et_pb_blurb url=\"https:\/\/icleicanada.org\/climate-communications\/\" use_icon=\"on\" font_icon=\"%%86%%\" icon_color=\"#ffffff\" use_icon_font_size=\"on\" icon_font_size=\"104px\" _builder_version=\"4.4.0\" body_text_color=\"#00646c\" background_layout=\"dark\" link_option_url=\"https:\/\/icleicanada.org\/climate-communications\/\"]<h3 style=\"text-align: center;\">Climate communications<\/h3>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.4.0\"][et_pb_blurb url=\"https:\/\/icleicanada.org\/tools-and-resources\/\" use_icon=\"on\" font_icon=\"%%230%%\" icon_color=\"#ffffff\" use_icon_font_size=\"on\" icon_font_size=\"104px\" _builder_version=\"4.4.0\" body_text_color=\"#00646c\" background_layout=\"dark\" link_option_url=\"https:\/\/icleicanada.org\/tools-and-resources\/\"]<h3 style=\"text-align: center;\">Tools and resources<\/h3>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Footer\" _builder_version=\"4.4.0\" background_image=\"https:\/\/icleicanada.org\/wp-content\/uploads\/2022\/10\/Richmond-Office-scaled.jpeg\" parallax=\"on\" custom_padding=\"86px||90px||false|false\" global_module=\"57000\" saved_tabs=\"all\"][et_pb_row column_structure=\"1_3,2_3\" use_custom_gutter=\"on\" make_equal=\"on\" _builder_version=\"4.4.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"|||\"][et_pb_column type=\"1_3\" _builder_version=\"3.25\" background_color=\"#ffffff\" background_position=\"top_left\" custom_padding=\"50px|40px|50px|40px\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.4.0\"]<h2>Reach us<\/h2>[\/et_pb_text][et_pb_blurb use_icon=\"on\" font_icon=\"%%238%%\" icon_placement=\"left\" use_icon_font_size=\"on\" icon_font_size=\"28px\" icon_font_size_last_edited=\"off|desktop\" admin_label=\"Email\" _builder_version=\"4.4.0\" body_font=\"||||||||\" custom_margin=\"|||\" animation_style=\"fold\" animation_direction=\"bottom\" animation_intensity_fold=\"20%\"]<p>iclei-canada@iclei.org<\/p>[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%249%%\" icon_placement=\"left\" use_icon_font_size=\"on\" icon_font_size=\"28px\" icon_font_size_last_edited=\"off|desktop\" admin_label=\"Address\" _builder_version=\"4.4.0\" header_font=\"||||||||\" header_font_size=\"20px\" body_font=\"||||||||\" custom_margin=\"|||\" animation_style=\"fold\" animation_direction=\"bottom\" animation_intensity_fold=\"20%\"]<p>Suite 204<br \/> 401 Richmond St. W<br \/> Toronto, ON<br \/> M5V 3A8<\/p>[\/et_pb_blurb][et_pb_social_media_follow admin_label=\"Facebook\" _builder_version=\"4.4.0\" text_orientation=\"left\" custom_margin=\"|||\" border_radii=\"on|100%|100%|100%|100%\" link_shape=\"circle\"][et_pb_social_media_follow_network social_network=\"twitter\" url=\"https:\/\/twitter.com\/ICLEI_Canada\" _builder_version=\"4.4.0\" background_color=\"#00646C\" background_enable_color=\"on\" custom_margin=\"||||false|false\" bg_color=\"#00aced\" link_shape=\"circle\" follow_button=\"off\" url_new_window=\"on\"]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"linkedin\" url=\"https:\/\/www.linkedin.com\/company\/iclei-canada\/\" _builder_version=\"4.4.0\" background_color=\"#00646C\" background_enable_color=\"on\" custom_margin=\"||||false|false\" bg_color=\"#007bb6\" link_shape=\"circle\" follow_button=\"off\" url_new_window=\"on\"]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"youtube\" url=\"https:\/\/www.youtube.com\/@iclei_canada\" _builder_version=\"4.4.0\" background_color=\"#00646C\" background_enable_color=\"on\" link_shape=\"circle\" follow_button=\"off\" url_new_window=\"on\"]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text _builder_version=\"4.4.0\"]<p>We respectfully acknowledge that ICLEI Canada\u2019s work happens across Turtle Island which has traditionally been and is home to many diverse First Nations, Inuit, and M\u00e9tis peoples since time immemorial.<\/p>[\/et_pb_text][et_pb_social_media_follow _builder_version=\"3.0.87\"][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"3.25\" background_color=\"#ffffff\" background_position=\"top_left\" custom_padding=\"50px|40px|50px|40px\" custom_padding__hover=\"|||\"][et_pb_contact_form use_spam_service=\"on\" recaptcha_list=\"Default|Default-0\" recaptcha_min_score=\"0.9\" email=\"iclei-canada@iclei.org\" title=\"Send us a message\" success_message=\"Thank you! 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Please include your email address in the body of your message or email us directly at iclei-canada@iclei.org. We are currently experiencing technical difficulties with our web forms and are receiving messages without a return email address. We value your time and thank you for your patience as we look into this issue. \" field_type=\"text\" fullwidth_field=\"on\" _builder_version=\"4.4.0\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"project_category":[76,88,81,71,88,80,78,79],"project_tag":[],"class_list":{"0":"post-61638","1":"project","2":"type-project","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"project_category-communications-sur-le-climat","7":"project_category-presente-sur-la-page-daccueil","8":"project_category-nos-services","9":"project_category-outils-et-ressources","11":"project_category-ressources","12":"project_category-ressources-dadaptation-et-resilience","13":"project_category-ressources-denergie-et-emissions"},"_links":{"self":[{"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/project\/61638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/comments?post=61638"}],"version-history":[{"count":5,"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/project\/61638\/revisions"}],"predecessor-version":[{"id":62463,"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/project\/61638\/revisions\/62463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/media\/61556"}],"wp:attachment":[{"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/media?parent=61638"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/project_category?post=61638"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/icleicanada.org\/fr\/wp-json\/wp\/v2\/project_tag?post=61638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}