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Climate Communications Playbook

Behavioural Strategies for Community Action

Climate Communications Playbook: Behavioural Strategies for Community Action

The Climate Communications Playbook:Behavioural strategies for community action is part of ICLEI Canada’s Climate Communications Toolkit. It is a practical primer for municipal practitioners, elected officials, and community leaders looking to use communications to support the implementation of local climate action. The playbook introduces actionable approaches and strategies for creating action-oriented communication campaigns that incorporate behavioural science insights.

  • Part One provides an overview of certain aspects of traditional climate communications as well as ways in which climate communications have evolved in recent years.
  • Part Two expands on climate communications trends and outlines how to get started with action-oriented climate communications.
  • Part Three describes how to apply behavioural science strategies in climate communications to inspire action and drive change.

By practicing the approaches and strategies outlined in this playbook, you can develop the skills needed to develop effective messaging no matter who you are talking to. Whether you are developing public-facing communications or talking about climate change in your day-to-day work, you will be equipped to inspire people to take action.

Read the complementary case stories

A series of case stories have been compiled to complement the Climate Communications Playbook:Behavioural strategies for community action. Each case story exemplifies how one or more of the behavioural communications strategies presented in Part Three of the playbook can be applied in the real world. These case stories are meant to serve as a starting point for inspiration by offering practical examples that can be adapted to suit your climate communications needs and challenges.

This resource was developed as part of the Climate Communications Toolkit by ICLEI Canada through the Ontario Resource Centre for Climate Adaptation (ORCCA)—a pilot initiative led by ICLEI Canada and supported by the Ontario Ministry of the Environment, Conservation and Parks. Financial support is also provided by the Government of Canada through the federal Department of Environment and Climate Change Canada.

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