Climate Communications Toolkit
Climate Communications Toolkit
Whether raising awareness about impacts, assessing risks and vulnerabilities, or implementing actions, the way we have climate conversations is key to inspiring action within our communities. The Climate Communications Toolkit is designed for local practitioners and community leaders looking to use communications to support the implementation of climate action and build better, more resilient communities. More specifically, it reflects the reality that it is not enough for people to know about climate change—they need to be inspired and motivated to take action. The toolkit provides practical strategies, resources, and training opportunities needed to incorporate behavioural insights into climate communications and drive action.
Toolkit Resources
Playbook
Climate Communications Playbook: Behavioural Strategies for Community Action introduces actionable approaches and strategies for creating action-oriented communications campaigns that incorporate behavioural science insights.
Case Stories
A series of case stories have been compiled to exemplify how the behavioural communications strategies presented in Climate Communications Playbook: Behavioural Strategies for Community Action can be used to support climate action.

Training
This three-week online training series is an opportunity to dive into behavioural communications strategies, put concepts into practice through engaging activities, and walk away with actionable insights that can be put into practice right away.
Climate Communications Training Series
January 30 to February 13, 2025 | Online
The way we communicate about climate is key to inspiring action in our communities. Join us for this practical training series, designed to help you develop action-oriented communication campaigns to support the implementation of local climate action. Whether you are new to communications or looking to sharpen your skills, this three-week online training series is an opportunity to dive into practical strategies to support climate resilience in the Great Lakes and Ontario.
Please note—all three training sessions are FULL. Join our email list to receive a link to the recordings once they are available and be the first to know about future climate communications trainings and other opportunities.
Additional Resources
The strategies, resources, and training in the Climate Communications Toolkit are meant to serve as a practical starting point for integrating behavioural insights into climate communications. For those wishing to dive deeper, we recommend exploring the following resources.
We also encourage you to seek locally relevant resources—such as citizen surveys, climate plans, and other strategic documents—to ground your climate communications with community-specific information, perspectives, and priorities. You may find these types of local resources by connecting with municipal offices, First Nations, health units, and community groups.
Climate communication resources
- Building A Social Mandate For Climate Action: A Playbook for Accelerating Public Engagement
- Climate Communications Workshop in a Box
- Communicating Climate Change and Energy with Different Audiences in Alberta
- The Five Canadas: Audience segments to build a social mandate for climate action
- Parler efficacement des changements climatiques (French)
The Climate Communications Toolkit was developed by ICLEI Canada through the Ontario Resource Centre for Climate Adaptation (ORCCA)—a pilot initiative led by ICLEI Canada and supported by the Ontario Ministry of the Environment, Conservation and Parks. Financial support is also provided by the Government of Canada through the federal Department of Environment and Climate Change Canada.
Reach us
iclei-canada@iclei.org
Suite 204
401 Richmond St. W
Toronto, ON
M5V 3A8
We respectfully acknowledge that ICLEI Canada’s work happens across Turtle Island which has traditionally been and is home to many diverse First Nations, Inuit, and Métis peoples since time immemorial.