Do Climate Communications Differently
Webinar Replay“Do Climate Communications Differently” Webinar
Wednesday April 16, 2025 | 2:00 to 3:00 pm ET | Online
The way we talk about climate action matters—especially if we want to motivate people with different backgrounds, values, and priorities to get involved. Watch this webinar replay from April 16, 2025 to learn how to move away from traditional climate communications, use research findings to frame climate messages, incorporate insights and behavioural strategies in the roll-out of climate initiatives, and see how abstract concepts and data can be transformed into relatable narratives.
Replay and Presentation
- Welcome and introductions (0:01:25)
- Why local practitioners and community leaders must move away from traditional climate communications (0:05:12)
- How to use research findings from Re:Climate to frame climate messages (0:13:41)
- How to use ICLEI Canada’s Climate Communications Toolkit to incorporate insights and behavioural strategies in the roll-out of climate initiatives (0:35:22)
- Examples of how abstract concepts can be transformed into relatable narratives (0:44:03)
- Questions and closing remarks (0:56:23)
Climate Communications Toolkit
This webinar was designed to help Canadian practitioners and community leaders use communications to support the implementation of local climate action as part of ICLEI Canada’s Climate Communications Toolkit. The Climate Communications Toolkit provides practical strategies, resources, and training opportunities needed to incorporate behavioural insights into climate communications and drive action.
Additional Resources from Re:Climate
- Knowing your Audience: Who are the Five Canadas? (Summary blogpost)
- The Five Canadas Segment Overview
- Technical Report
- Building a Social Mandate for Climate Action Playbook
- Using Segmentation – Campaign Example
- Who Are Albertans Anyway? (Summary blog)
- Engaging Mainstream Albertans
- Overview of Alberta Segmentation
- Is affordability messaging the solution to energy unaffordability? (Summary blog)
- Affordability Playbook
- Technical Report
Reach us
iclei-canada@iclei.org
Suite 204
401 Richmond St. W
Toronto, ON
M5V 3A8
We respectfully acknowledge that ICLEI Canada’s work happens across Turtle Island which has traditionally been and is home to many diverse First Nations, Inuit, and Métis peoples since time immemorial.