Do Climate Communications Differently
Webinar Replay“Do Climate Communications Differently” Webinar
Wednesday April 16, 2025 | 2:00 to 3:00 pm ET | Online
The way we talk about climate action matters—especially if we want to motivate people with different backgrounds, values, and priorities to get involved. Watch this webinar replay from April 16, 2025 to learn how to move away from traditional climate communications, use research findings to frame climate messages, incorporate insights and behavioural strategies in the roll-out of climate initiatives, and see how abstract concepts and data can be transformed into relatable narratives.
Replay and Presentation
- Welcome and introductions (0:01:25)
- Why local practitioners and community leaders must move away from traditional climate communications (0:05:12)
- How to use research findings from Re:Climate to frame climate messages (0:13:41)
- How to use ICLEI Canada’s Climate Communications Toolkit to incorporate insights and behavioural strategies in the roll-out of climate initiatives (0:35:22)
- Examples of how abstract concepts can be transformed into relatable narratives (0:44:03)
- Questions and closing remarks (0:56:23)
Climate Communications Toolkit
This webinar was designed to help Canadian practitioners and community leaders use communications to support the implementation of local climate action as part of ICLEI Canada’s Climate Communications Toolkit. The Climate Communications Toolkit provides practical strategies, resources, and training opportunities needed to incorporate behavioural insights into climate communications and drive action.
Additional Resources from Re:Climate
- Rising Energy Prices: What’s the cause and how can communicators respond? (March 2025)
- Building a Social Mandate for Climate Action: A playbook for communicating climate affordability (March 2025)
- Communicating Affordability Technical Report (March 2025)
- The Five Canadas: Engaging Canadians on Climate Change (October 2024)
- The Five Canadas: Audience segments to build a social mandate for climate action (October 2024)
- Building a Social Mandate for Climate Action: A playbook for accelerating public engagement (October 2024)
- Success Story: How a campaign found new audiences (October 2024)
- Building a Social Mandate for Climate Action Technical Report (September 2024)
- Engaging Mainstream Albertans (March 2023)
- The Five Albertas: Social, political, and environmental values segmentation (March 2023)
- Who Are Albertans Anyway? (February 2023)
Reach us
iclei-canada@iclei.org
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401 Richmond St. W
Toronto, ON
M5V 3A8
We respectfully acknowledge that ICLEI Canada’s work happens across Turtle Island which has traditionally been and is home to many diverse First Nations, Inuit, and Métis peoples since time immemorial.